In this episode, Paul and Joan sit down with Cecelia, a Visiting Angels owner in northern Arizona whose life journey prepared her to serve seniors with uncommon joy and compassion. From losing her mother at ten years old to a decades-long career in hospitality and franchising, Cecelia shares how grief, gratitude, and a “purple cow” mindset shaped the way she leads her agency. You’ll hear how she hires for heart, builds loyal teams, advocates for veterans, and creates community events that make her office unforgettable in a rural region that spans 65,000 square miles.